Casino Game Aggregator: Features, Benefits and Integration

Players want diversity. At the same time, operators have to manage different contracts, technical requirements, and reports from all of the game studios that they contract with. A casino game aggregator provides a solution to this problem by providing access to games provided by numerous studios via a single connection. Rather than creating and managing multiple integrations for each studio, an operator connects once to the aggregator and gains access to the entire catalog of available games.

The purpose of this guide is to cover what aggregation does, what matters when using an aggregated solution, how aggregation is different than a white-labeled product, and how to select and use the correct solution for your business.

What Is a Casino Game Aggregator?

A casino game aggregator is a technical layer that takes games developed by various gaming studios and provides those games to a casino operator via a single integration. The aggregator does most of the “heavy lifting” (the technical work) required to connect the game server of each studio with the platform of the casino operator.

The goal of this project is straightforward to save time and provide more options to customers. By using one solution for all slot machines, table games, and live dealer products from multiple providers, operators do not have to undertake many individual technical projects to get those same products onto their platform.

Aggregator vs. Individual Game Provider. An aggregator does not create games, but rather distributes them. A game provider creates the games. If you work with only one provider, you will have their catalog of games available to you. However, if you work with an aggregator, you will be able to offer games from multiple providers within a single agreement and through a single technical connection. Most online casinos utilize both strategies: they form direct relationships with a limited number of providers to provide exclusive access to top-tier games (i.e., flagship titles), while utilizing an aggregator to expand their game offerings.

How Does Casino Game Aggregation Work?

Connecting game providers to a central platform

The aggregation of casino games occurs through an intermediary between game developers and operators. Game developers connect their products to the aggregator’s platform. After connection, the aggregator creates uniformity in how each of these products communicates with the platform, thus creating a consistent user experience regardless of which developer created the product.

API integration and game delivery

The game provider is connected with the aggregator by a web-based programming interface (API). The API connection provides for the launch of games, transfer of player data, and tracking of betting activities and winnings. With the integration layer in place, additional games may frequently be added to the game provider’s offering without requiring additional development time; the integration layer remains unchanged.

Game catalog and operator dashboard

Solutions commonly provide a list of offered titles and an interface for operators to select which games they would like to make visible to players, categorize those games, and manage the general appearance of the game lobby. This is where operators have the ability to daily control the operations of the site.

Key Features of Casino Game Aggregation Software

When comparing different types of online gaming software, there are several things you should check:

The best online casino catalogs have multiple game providers and multiple categories (e.g., slot machines, table games, live dealer). In this way, all types of players’ preferences are addressed.

centralized game management – enabling, disabling and organizing titles in one location saves you many hours of manual work.

Players in other areas want their local language and money used. Otherwise, it will be costly to expand.

Reporting and analytics. It is important to have clear data regarding the types of games that your customers prefer, the amount of time that they spend playing those games, and what causes revenue to increase.

The majority of gameplay occurs via mobile devices (phones), therefore games must function efficiently on smaller displays.

Technical assistance and security. Search out fraud prevention, safe data processing and a help desk which will respond fast to issues with your hardware/software.

Benefits of Using a Casino Game Aggregator

Operators find the primary benefit of a casino games aggregator in the form of time. The benefits that are generally available to operators include:

Simplified provider integrations. One technical connection replaces many.

Expanded game options. A larger lobby will help maintain player interest and offer additional incentives for returning to the game.

More efficient platform administration. Fewer contracts to manage, fewer reports to generate and fewer technical representatives to coordinate.

As a result of less custom development, there may be less potential for integration problems. While results will vary depending upon which provider you choose, as a rule of thumb, fewer things should go wrong with less custom development.

As you expand your company, you will be able to include additional games and market options without having to redesign your entire infrastructure.

All of the previous comments do not negate the necessity of proper planning, however, they have eliminated many of the redundant technical tasks.

Casino Game Aggregator vs. White Label Casino Platform

These two options are often confused, but they solve different problems.

Main differences. Aggregators provide games. White label platforms offer a larger package that may include the front-end (player) website, user account/wallet functions, administrative back-office tools and a selection of games. In essence, an aggregator is like one ingredient, while a white label platform is like a nearly full kitchen.

If you’re looking for more content for your existing platform, a casino game aggregator will be the easiest way to add new games to your lobby with minimal development.

If you’re starting a brand-new online casino and don’t want to spend time developing your own software, a fully-packaged white label solution will allow you to get up and running quickly. White label solutions provide both the software used for managing your site as well as the game content that users will interact with, making it easier to start operating sooner.

The most appropriate response is based upon the needs of your team, the amount of money you have available to spend, and the degree of authority you wish to have in terms of managing the technology.

How to Choose the Right Casino Game Aggregator

Not all casino game providers are created equal. These are the things to take into account:

Look beyond the headlines when you review the provider networks and game portfolios. You need to make sure that the games provided by the different providers are relevant to what your player base is looking for.

The API documentation and integration assistance. Clear documentation, along with rapid response technical assistance can reduce the amount of time required to develop a solution by weeks.

Reliability of platforms and their security.Learn more about the availability of the system to be used (uptime), the ways to protect the information provided by users (data protection) and how the issues with the system are solved.

The three key criteria in assessing online reporting software are reporting, support and scalability.

Ask for a demonstration of the product/service and a technical review of the product/service prior to signing any contract. A provider that has confidence in their product/service will be happy to answer your questions.

Casino Game Aggregator Integration Process

Most integrations follow a similar path:

Identify what you require from your platform. Provide a list of all the types of games, markets, currencies, and languages that you will use.

Analyze each provider. Compare the products they sell, the contract conditions they offer, and the technical specifications they provide to the requirements you have identified.

After your development team has completed the technical integration, they will be able to launch games, create game sessions and manage all player transactions through the use of our APIs.

Test game, payment and report processing. Verify that the results of the bet, win, balance and report processes are identical prior to allowing real players to access your system.

Launch and evaluate how well your product is working. Once you go live, pay attention to the performance of your product, any problems that occur with it, and what players do with it in the first few weeks.

The single biggest error made during the development of a product is rushing through the testing phase. If you have an error with your wallet, it will be much less expensive to identify and correct prior to launching than after.

Common Challenges and Best Practices

Compatibility with Integration: The way that your current system manages sessions and wallets may differ from how the aggregator does so. Ensure compatibility as soon as possible, and inquire about required modifications to your end.

Check for game availability in each market you intend to sell into. There are many games that have restrictions on sale in some countries.It is crucial to verify the game’s availability in all marketplaces in which you plan to operate and also to stay on top of your lobby settings.

Responsible Gaming & Compliance with Regulation. The regulations may vary from one jurisdiction to another and can also be modified over time. Apply the protective policies in relation to the players, maintain the necessary records, and consult your lawyer to get the necessary regulation information in each of the jurisdictions where you are operating.

System Monitoring & Maintenance. The systems integration process is a continuing process and not just one-time action. Monitor their performance and discuss updates with the provider.

How Mojisoft Supports iGaming Businesses

In the event you find a full-scale gaming platform more suitable for your needs than an individual casino game aggregator, Mojisoft may be of interest to you. Mojisoft has developed a “white-label” gaming platform specifically for use by online casino operators. It is designed to be scalable and easy to use.

Based on what Mojisoft publishes on its website, the platform includes:

A game library covering slots, table games and live dealer options

Multiple currency and multiple language support so we can reach players from various parts of the world.

Analytics and reporting tools for tracking player behavior and performance

Anti-fraud and security measures

A mobile-optimized experience

24/7 customer support

You may find additional details about MojoSoft products and services by visiting our website, mojisoft.com. In addition, you may contact MojoSoft to arrange for a product demonstration. All details regarding features and capabilities, gaming partners, and service agreements should be verified with the MojoSoft staff prior to making a purchase decision.

Conclusion

A casino game aggregator offers a simpler and faster alternative to offering a variety of games, as well as being able to do so without having to integrate each game developer separately. Aggregating saves you technical work, expands your game selection and simplifies your daily operations.

Before deciding on a product/service/solution, think about what you actually require (markets, current technology infrastructure, time frame for launch). Some businesses may find that an aggregator would be the best option; whereas other businesses might prefer to use a full white label solution like Mojisoft’s.

FAQs

What is a casino game aggregator?

A casino game aggregator is an intermediary between game developers and online casinos. It provides a way for an operator to provide a wide variety of games to its customers through a single connection to multiple developers rather than having to connect directly to each developer.

How does casino game aggregation software work?

The software connects several gaming software developers to a central system. An operator connects to the software via an API and can control what games are displayed on his/her site using a dashboard. The aggregator acts as a middleman for communication between the games and the operator’s platform.

What is the difference between a game aggregator and a game provider?

The game provider creates and develops the games. The aggregator provides the games from several different providers via a single point of entry. It is common for operators to combine the two.

Can a casino game aggregator connect multiple game providers?

Yes, that’s what it’s mainly for. An integration provides you with access to games from a lot of different studios. However, how many studios and which ones are available to you will be determined by the aggregator.

How do operators choose a casino game aggregation platform?

The operators will evaluate a vendor’s product line-up (games), how complete their documentation is, the level of security they offer, what licenses are required to use the software, what the commercial terms look like, what type of reporting system is available, and how well-supported the software is. A demonstration and testing phase allow the operator to verify that the software is a good match prior to making a commitment.